By Safa Nazir, March 12, 2024
In today’s fast-paced digital marketplace, visibility is paramount. This is where Search Engine Optimization (SEO) steps in, a beacon that guides potential customers to your business amidst a sea of competitors. Then what is SEO, and how does SEO work?
Let’s dive in.
SEO Explained: A Guide for Businesses
Imagine you own a cozy cafe in the heart of the city. SEO is the digital signage that directs the online crowd to your delightful array of pastries and coffee. It’s a methodology that enhances your website’s visibility on search engines whenever someone looks for a product or service you offer. Simply put, it’s how you ensure someone searching for the “best latte in town” stumbles upon your cafe and not the one next door.
In digital marketing, you have two main avenues: paid search and organic search. Paid search offers quick, paid visibility, like a fast dash to the front of the line. Organic search is the steady race, building a durable presence through content and SEO. Organic earns trust gradually, and paid gives an instant spotlight, read more
Keyword Research: Cracking the Code of Customer Searches
Keyword research is the first step in SEO – it’s how you figure out what people are typing into search engines when they’re looking for businesses like yours. It involves identifying words and phrases that are not only relevant to your products and services but are also what your potential customers are likely to use in their search queries.
Quick Guide to Keyword Research
Start with Seed Keywords
The obvious words associated with your business.
Use Keyword Tools
Utilize tools like Google’s Keyword Planner to find related terms.
Check Competitors
See what keywords they target and spot opportunities.
Align with User Intent
Create content that matches what searchers aim to do.
Leverage Long-Tail Keywords
Specific phrases with better conversion prospects.
Keep Keywords Updated
Regularly refine your list to stay current with trends.
Resources
Seo tips for small businesses (2024). BDC.ca. Available from https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/seo-small-businesses-10-ways-rank-higher [Accessed 12 March 2024].
What is SEO – search engine optimization? (2023). Search Engine Land. Available from https://searchengineland.com/guide/what-is-seo [Accessed 13 March 2024].
Organic vs. paid marketing: Which will get you results? (2022). YouTube. Available from https://youtu.be/KGpvRYkmsRQ?si=J6-kzjBdgYgrnf32 [Accessed 18 March 2024].
Sinicki, A. (2018). Why businesses need seo. The Complete Beginner’s Guide to Search Engine Optimization,.
Melinn, C. (2024). What is Seo and how does it work? Digital Marketing Institute. Digital Marketing Institute. Available from https://digitalmarketinginstitute.com/blog/what-is-seo [Accessed 16 March 2024].
Paid vs. Organic Search – digital marketing lesson – DMI (no date). Digital Marketing Institute. Available from https://digitalmarketinginstitute.com/resources/lessons/paid-search_paid-vs-organic-search_rygd [Accessed 18 March 2024].
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